Lying at the northern tip of the Zürichsee
(Lake Zurich), at the centre of the Zurich canton, on Switzerland's
central plain, Zurich elevates towards the south and the Alps,
covered in lushness of gardens and the agreeable atmosphere,
lakeside promenades and expensive houses.
Dating back to its origins from 15BC, today you'll find out
a huge difference; the locals enjoy a high standard of living,
as this is evident in the many fashionable and enjoyable bars,
cafés, and restaurants that fill the Old Town. Moreover,
the city has been able to shower strong cultural presence
with over 30 museums, art galleries, auction houses, the opera,
orchestras, and the Schauspielhaus theatre.
The modern Zurich, often called the 'city of bankers in a
country of banks', have almost all the major banks functioning
at the city, notably at the Paradeplatz, where elegant shops
and designer boutiques line the street, interspersed with
trendy bars and attractive cafés, stretching from the
Hauptbahnhof right down to Lake Zurich.
Besides, the city's wealth lie in the excellent universities
- Zurich is the hub for research, with joint ventures and
partners leading to innovations in design and the high-tech
area. The outstanding infrastructure and enchanting environment
have ensured Zurich's role as a major conference and incentive
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